How
is your business preparing for the coming new year? For many
businesses, the turn of the calendar page to a new year means seeking
new and improved ways to serve their customers. Fortunately, there is a
wealth of technology available to help make this a reality.
As
businesses look toward the new year, many of them will be considering a
new website or a website update. Here are some of the trends you can
expect to see in 2020.
2020 Website Trends
Chat Bots
If
you’ve used a chat feature on a website recently, there is a good
chance your initial interaction was with a type of artificial
intelligence known as a “chatbot.” As technology continues to evolve,
this type of AI responds in a more human way than a previous automated
response. For businesses with customer service departments, chatbots can
elevate user experience on their website. Chatbots are available 24/7,
can respond instantly to customer queries and can assist with common
questions your customer service team receives.
Mobile First
Now
more than ever, it’s imperative that your website appears and performs
the same way on a smartphone as it does on a laptop. This mobile-first
philosophy is a result of continued growth in the mobile arena, where
more than half of all web traffic comes from mobile sources. In fact,
it’s expected that nearly three-quarters of users will access the
internet via mobile devices only by 2025. That’s just five short years
from now! If you
embraced responsive website design in Bangalore
just a few short years ago, you already understand how important the
mobile experience can be. Mobile-first design is the next logical step.
Video
Admittedly,
video isn’t necessarily a “new” trend in websites. However, video
occupies an ever-increasing share of online attention, with a third of
online activity devoted to watching the video. As a marketing tool,
video can be engaging, giving your website more depth and encouraging
visitors to stay longer. In addition, video can help your customer
service team by providing how-to visuals for many of your most-asked
“how do I…?” inquiries.
Single Source
Many
businesses have both a public site and a customer portal. Combining
these two entities into a single presence can help to convert visitors
into customers. You get the benefits of ongoing
digital marketing
without requiring customers to leave your site in order to enter a
customer portal. Within this gateway, your customers can schedule
appointments, view and purchase items from your inventory, and connect
with service reps. A single source website can provide a seamless
experience for visitors and customers alike.
Embracing Website Trends for 2020
Your
website is an important part of your business strategy, and it should
continue to evolve from year to year. In 2020, creating a seamless user
experience should be your goal. How you achieve this goal will depend on
your industry and business needs. Consider adding useful
instructional videos to your site or enhancing your customer service
through chatbots. Because mobile has become such a big part of today’s
tech landscape, having a mobile-first site will help you to reach more
potential customers, as well.
Want to know more about website trends for 2020? Contact
Zinavo!!!
